Cafe Bustelo is a Cuban coffee brand that is produced in Miami, FL. The brand date back from 1912 and has become known and one of the most popular cuban coffee brands in the nation. The original design is sorta iconic Miami, its "loud" color palette it is sometime related the stereotype that cubans are loud. The brand is displayed large for visibility meaning the design relying on the name, thus being a ethos rhetoric. Cuban coffee is known to be communal, the copy on the original package even stated "the best coffee is the one you share with others" But none of that is shown in the design instead is shows a load woman drinking the coffee. Cafe Bustelo hold a big culture in the miami coffee shops. Communities form outside the Cuban cafe windows. These windows are incredibly icon in Miami. You walk up as if it was a bar there really isn't a line, some even yell out their order and some are regulars whom dont even have to say anything at all to get their morning "cafecito." Even as I write this I'm getting homesick just thinking about the Cuban cafe I used to go to. I feel using the window would relate all Miamians (not just the hispanic) and even people who have traveled to Miami and experienced the window cafe communities. And if you have never been to Miami them the illustration alone will catch your attention.
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