PP: Branding

I guess you can say took some of Frank Chimero's advice on this one. 

"If you need an analogy, use an animal."

And that animal is the rooster. I could list tons of reasons why I decided to used this bird but I will try to keep this short. For one, its the "wing" in my name, thats the literal analogy but the rooster is also a strong ethnic cultural figure. For me it hold strong connection to Mexican culture and is often seem and a symbol of fortune and leadership.

As for color, I chose mostly vibrant hues, its a part of my style which is often described by others as colorful. The use of these colors will be more subtle with certain content such as portfolio and resume.