Narrative: kinetic type

     To the average person type is just something they are reading they don't understand that type maybe actually be persuading the topic they are reading. Typography can make a strong statement or hurt the statement you want to make. Adding motion to type give them a little more life and when added with the right rhythm of reading it can make a topic more interesting, this is kinetic type. Instead of giving your audience an article to read, you can give them a visual media that will deliver that information more effectively.
     With that said, its pretty obvious that kinetic type can be used to manipulate the audience. Now this can be good or bad but to me that's what advertising and marketing is all about. Convince your audience to buy the product or go to that concert. Graphic design isn't just about delivering the info its also about persuading your audience.
    
Here are a few examples of my favorites.

Something kinetic type can be just entertainment.

This might be not the usual kinetic type style that is seen but this intro to the movie "Enter The Void" really set the tone for the movie such a loud style its almost too much but it really adds to what the movie is about

I recommend this movie to every one it is visually genius one of my favorite movies of all time.