9.03.2013

Brand brief questionaire

What need do you fulfill?
I provide a traditional comfort food for customers to indulge on.

Why does it matter?
Tradition is an important thing to keep up, its for the people who know it and strangers who want to experience it.

What do you do differently than your competitors?
We try to cater to all cultures, we want every customer to feel welcome here. Its small and humble so doesn't intimidate (culturally). We also make our breads larger! We want you to indulge and be satisfied. There's no counting calories here.

Can you prove this?
We chose this location because to the diverse communities that live and commute through here. My customers are proof.

What adjectives would your best client use to describe you?
"Just like home"

How would a stranger off the street describe your work environment?
Colorful and bright, with lots of variety.

What "me too's" should we avoid?
Fresh, tasty, fast, affordable.

Define your culture in one word?
Colorful

Define your work in one sentence?
My work is all about making indulging experience for others through my culture.

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